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Differences between perceived usefulness of social media and institutional channels by undergraduate students

机译：大学生对社交媒体的有用性与机构渠道的感知差异

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摘要

Purpose: This research aims to compare the preference of social media sites and institutional communication channels of a higher education institution by confronting elements that form perceived usefulness and user satisfaction with the system. Social media technologies are a part of the routine of the modern society in many diverse ways, including the support and even substitution of software designed specifically for knowledge acquisition and sharing. If students do not see value in the use of virtual learning environments and learning platforms, such tools might be prone to obsolescence as well. Design/methodology/approach: The study was applied in a Brazilian public university located in a major city near São Paulo. The paper shows the results of the analysis of a survey with 108 answers, testing a model based on the information system success and on the technology acceptance model. The perceived usefulness of information technology is also subject to test through a Student t-test. Findings: The paper shows that students perceive more value when using social media technologies to perform academic activities than in information systems provided by the university, mainly owing to the ease of use of the former. Service quality does not present a strong role as an antecedent variable in any case. Practical implications: Students do not expect or do not see value in technical support during their general experience or usefulness for any of the analysed technologies. Thus, higher education institutions should focus their initiatives in providing availability, information quality and usability for institutional channels or, if they choose to do so, social media sites as well. Originality/value: This study contributes to educational institutions by attaining better use of available IT tools for academic purposes. Previous studies looked for monitored or institutionalized use of social media tools in an educational context, but there was no in-depth analysis of spontaneous use by students to perform academic tasks.
机译：目的：本研究旨在通过面对形成对系统有用性和用户满意度的要素，来比较高等教育机构的社交媒体网站和机构交流渠道的偏好。社交媒体技术以多种方式成为现代社会日常工作的一部分，包括支持甚至替代专门为知识获取和共享而设计的软件。如果学生没有看到使用虚拟学习环境和学习平台的价值，则此类工具也可能会过时。设计/方法/方法：这项研究在位于圣保罗附近一个主要城市的巴西公立大学中进行了应用。本文显示了具有108个答案的调查分析的结果，并基于信息系统的成功和技术接受模型对模型进行了测试。信息技术的有用性也要通过学生t检验进行检验。调查结果：该论文表明，与使用大学提供的信息系统相比，使用社交媒体技术进行学术活动所获得的价值更高，这主要是因为前者的易用性。在任何情况下，服务质量都不会扮演重要角色。实际意义：学生在一般经验或对任何分析技术的有用性中都不会期望或看不到技术支持的价值。因此，高等教育机构应将其举措的重点放在为机构渠道提供可用性，信息质量和可用性上，或者如果愿意的话，也应提供社交媒体站点。原创性/价值：这项研究通过更好地利用学术上可用的IT工具为教育机构做出了贡献。先前的研究在教育环境中寻求对社交媒体工具的监控或制度化使用，但没有深入分析学生自发地使用它们来执行学术任务。

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