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How do we know what is happening online? A mixed methods approach to analysing online activity

机译：我们如何知道在线发生了什么？分析在线活动的混合方法

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Purpose - The purpose of this paper is to discuss the process of analysing online discussion and argue for the merits of mixed methods. Much research of online participation and e-learning has been either message-focused or person-focused. The former covers methodologies such as content and discourse analysis, the latter interviewing and surveys. The paper discusses the strengths and weaknesses of these approaches in the context of a study of an online social educational network for gifted students. Design/methodology/approach - The design of this study included the use of content analysis, visualisation diagrams, interviews and questionnaire survey to understand the nature of online discussion and the experience of taking part. Findings - It was found that the message-focused analysis provided insight into participation and interaction patterns, whereas the surveys and interviews enabled access to members' preferences and attitudes. Originality/value - The contribution of the paper is to argue for a mixed approach in which different types of data can be compared and contrasted. While the use of mixed methods in social research in general has long.been suggested, its adoption in the field of online learning is yet to be widely established, possibly because of its time-consuming and demanding nature. Despite these constraints, a mixed-methods approach is advocated, as it allows for a comprehensive picture of the use of the network and the experience of online participation.
机译：目的-本文的目的是讨论在线讨论的分析过程，并探讨混合方法的优点。在线参与和电子学习的许多研究都以消息为中心或以人为中心。前者涵盖内容和话语分析等方法，后者涵盖访谈和调查。本文在研究面向天才学生的在线社交教育网络的背景下，讨论了这些方法的优缺点。设计/方法/方法-这项研究的设计包括使用内容分析，可视化图表，访谈和问卷调查，以了解在线讨论的性质和参与的经验。调查结果-发现以信息为中心的分析提供了对参与和互动方式的洞察力，而调查和访谈使人们能够了解会员的偏好和态度。原创性/价值-本文的贡献在于主张一种混合方法，在该方法中可以比较和对比不同类型的数据。尽管人们普遍建议在社会研究中使用混合方法，但由于其耗时和苛刻的性质，其在在线学习领域的采用尚待广泛建立。尽管存在这些限制，但还是提倡采用混合方法，因为它可以全面了解网络的使用情况和在线参与的经验。

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