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首页> 外文期刊>International Entrepreneurship and Management Journal >Entrepreneurial global franchise ventures: US and European franchisee failure strategic and empirical perspectives
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Entrepreneurial global franchise ventures: US and European franchisee failure strategic and empirical perspectives

机译：企业家精神的全球特许经营企业：美国和欧洲的特许经营者失败的战略和经验观点

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摘要

Rapid United States and European franchise growth offers potential benefits for stakeholders and host counties, as well as the potential for failure. Franchisee failure research is a complex area confounded by varying failure definitions, approaches, an event-focus, and single-year data. This paper includes a strategic franchisee failure perspective that views franchisee failure as a multi-stage process rather than an event; new longitudinal data from the United States for over 780 franchise systems and 292,000 franchise units and United Kingdom franchisee failure data for over 700 franchise systems and 31,000 franchisee units; and estimates of current European business-format franchise market size, including selected Central and Eastern European countries. Understanding and mitigating franchisee failure provide potential lessons for franchisors and franchisees. Franchisee failure and the strategic implications for franchise entrepreneurial ventures is a significant research area that merits further study and analysis.
机译：美国和欧洲特许经营权的快速增长为利益相关者和东道国带来了潜在的利益，也带来了失败的可能性。特许经营者的失败研究是一个复杂的领域，混杂着各种各样的失败定义，方法，以事件为中心和单一年数据。本文从战略性特许经营者失败的角度出发，将特许经营者的失败视为一个多阶段的过程，而不是一个事件。美国提供了780多个特许经营系统和292,000个特许经营单位的新纵向数据，以及700多个特许经营系统和31,000个特许经营单位的英国特许经营失败数据；以及当前欧洲商业格式特许经营市场规模的估算值，其中包括部分中欧和东欧国家。了解和减轻加盟商的失败为加盟商和加盟商提供了潜在的经验教训。特许经营者的失败及其对特许经营企业的战略意义是一个重要的研究领域，值得进一步研究和分析。

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