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A quantitative model for open innovation and customer involvement

机译:开放式创新和客户参与的定量模型

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This paper investigates the extent to which business organisations in Cyprus use open innovation and customer involvement. Particularly, the product development process is investigated, and how the customer involvement actually occurs. Specifically, we examine the role of customer involvement in the idea generation process; contribution in building innovation capabilities; how co-creation contributes to competency development and goal achievement as well as the role of customer involvement in the overall business performance. Further, we investigate the necessary pre-conditions in terms of organisational culture for effective open innovation implementation. The results presented in this paper would be particularly important for business organisations but also for researchers who are interested for a closer insight in the relationship between open innovation and business performance.
机译:本文调查了塞浦路斯的商业组织在多大程度上利用开放式创新和客户参与。特别是,调查了产品开发过程以及客户参与的实际发生方式。具体来说,我们研究了客户参与想法生成过程的作用;对建立创新能力的贡献;共创如何促进能力发展和目标达成,以及客户参与整体业务绩效的作用。此外,我们从组织文化的角度研究了有效实施开放式创新的必要前提条件。本文中提出的结果对于企业组织特别重要,但对于对开放式创新与企业绩效之间的关系有更深入了解的研究人员而言也是如此。

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