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首页> 外文期刊>International Journal of Management Practice >Internal marketing and business excellence: are innovation and knowledge-sharing missing links?
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Internal marketing and business excellence: are innovation and knowledge-sharing missing links?

机译：内部营销和卓越商业：是创新和知识共享缺失的链接？

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摘要

This study aims to develop and examine a conceptual framework with the role of knowledge sharing in the small and medium-sized enterprises (SMEs) context. Unlike previous research that mainly focused on internal marketing and innovation separately, this study aims to examine these two by knowledge sharing to improve business excellence in SMEs. The structural equation modelling (SEM) was used to examine the designed model and its hypotheses based on the survey distributed among practitioners in SMEs. Based on the results of SEM, the relationships between internal marketing, innovation, knowledge sharing and business excellence have been confirmed. The results helped to better understand how the mechanisms of internal marketing, innovation and knowledge sharing can lead to an increase in business excellence.
机译：本研究旨在开发和研究中小企业（中小企业）背景中知识共享的作用的概念框架。与以往的研究不同，主要专注于内部营销和创新，这项研究旨在通过知识共享来研究这两项，以改善中小企业的卓越卓越。结构方程建模（SEM）用于根据中小企业的从业者分布的调查来检查设计的模型及其假设。基于SEM的结果，确认了内部营销，创新，知识共享和卓越商业之间的关系。结果有助于更好地了解内部营销，创新和知识共享的机制如何导致卓越商业的增加。

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