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首页> 外文期刊>International journal of process management and benchmarking >Customer satisfaction and price acceptance in the case of electricity supply
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Customer satisfaction and price acceptance in the case of electricity supply

机译：供电情况下的客户满意度和价格接受度

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摘要

The paper reports empirical research exploring the relationship between satisfaction and price acceptance in the case of a basic utility. The research is based on a face-to-face questionnaire survey of a representative sample of randomly selected 1384 residential consumers in Hungary. The respondents were asked about their satisfaction with electricity supply and at the same time they were requested to evaluate the prices compared to the perceived value of the service they received. The statistical model developed for the analysis of this relationship proved to be reliable and significant. It proved the existence of the basic hypothesis that satisfied customers have higher price acceptance.
机译：本文报告了实证研究，探讨了在基本效用情况下满意度与价格接受之间的关系。该研究基于对匈牙利1384名随机选择的居民消费者的代表性样本进行的面对面问卷调查。受访者被问及他们对电力供应的满意度，同时要求他们将价格与他们所接受的服务的感知价值进行比较。为分析这种关系而开发的统计模型被证明是可靠且有意义的。事实证明，存在一个基本假设，即满意的客户具有较高的价格接受度。

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