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Critical Business Model Issues in Deploying NFC Technology for Mobile Services:Case Mobile Ticketing

机译:在移动服务中部署NFC技术的关键业务模型问题:案例移动票务

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摘要

New mobile ticketing services include travel card functionality in mobile phones, providing users with numerous benefits. However, several open issues still pose limitations for these services, including the diffusion of the enabling technology called Near Field Communication (NFC), concerns about security and privacy, as well as uncertainties in the related value networks and business models. In this study, the authors analyze the NFC mobile ticketing business model holistically from a techno-economic viewpoint and identify the critical business model issues that affect the commercial deployment of such services. Using single case methodology, the authors evaluate the NFC mobile ticketing business model with the help of the Service, Technology, Organization, Finance (STOF) model. Their results offer insights both to the researchers and to the practitioners by providing an analysis with theoretical grounding on the possibilities as well as difficulties in the deployment of NFC technology for mobile services.
机译:新的移动票务服务包括手机中的旅行卡功能,为用户提供了许多好处。但是,一些开放性问题仍然对这些服务构成限制,包括称为近距离通信(NFC)的使能技术的普及,对安全性和隐私的担忧以及相关价值网络和业务模型的不确定性。在这项研究中,作者从技术经济角度全面分析了NFC移动票务业务模型,并确定了影响此类服务的商业部署的关键业务模型问题。使用单案例方法,作者在服务,技术,组织,财务(STOF)模型的帮助下评估了NFC移动票务业务模型。他们的研究结果通过为移动服务部署NFC技术的可能性和困难提供了具有理论基础的分析,从而为研究人员和从业人员提供了见识。

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