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Age and attitude: Changes in cycling patterns of different e-bike user segments

机译:年龄和态度:不同电动自行车用户细分的骑车模式变化

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The use and purchase of electric bicycles (e-bikes) is emerging in many countries. Existing knowledge about changes in cycling patterns and car replacement after gaining e-bike access is limited and partly contradictory. Based on an online survey among e-bike users in Denmark (n = 427), this study looked into these effects by differentiating between different segments of e-bike users. We distinguished four age groups as well as three segments based on cycling attitudes and motives for the use and purchase of e-bikes: (1) enthusiastic e-bikers showed the most positive attitudes toward e-bikes and mainly bought an e-bike to increase cycling frequency; (2) utilitarian e-bikers already cycled regularly before having access to an e-bike and used the e-bike particularly for practical purposes and to reduce travel time; (3) recreational e-bikers were very positive about e-bike use but used it less regularly and mainly for long-distance recreational trips. Enthusiastic e-bikers reported the highest increase in overall cycling. Half of the enthusiastic e-bikers agreed that they bought the e-bike to replace a car. Differences between the four age groups were less pronounced. Nevertheless, we found that e-bike access decreased age differences in self-reported cycling frequency, whereas it increased differences in self-reported distances. Measures to increase e-bike use should primarily focus on potential enthusiastic e-bikers. Possible interventions include promotional campaigns at workplaces, intended to address not only instrumental but also affective motives of e-bike use.
机译:在许多国家,电动自行车(电动自行车)的使用和购买正在兴起。在获得电动自行车访问权后,有关自行车模式变化和汽车更换的现有知识是有限的,并且在一定程度上是自相矛盾的。基于对丹麦电动自行车用户的在线调查(n = 427),本研究通过区分不同类别的电动自行车用户来研究这些影响。我们根据骑自行车的态度和使用和购买电动自行车的动机区分了四个年龄段和三个年龄段:(1)热情的电动自行车对电动自行车表现出最积极的态度,主要是为了购买电动自行车。增加循环频率; (2)实用性电动自行车在使用电动自行车之前已经定期骑行,并且特别是出于实际目的并减少旅行时间而使用电动自行车; (3)休闲型电动自行车的人对电动自行车的使用非常满意,但使用频率较低,主要用于长途休闲旅行。热心的电动自行车骑手报告了整体自行车骑行的增幅最大。一半的热心电动自行车同意他们购买了电动自行车来代替汽车。四个年龄段之间的差异不太明显。尽管如此,我们发现电动自行车的使用减少了自我报告骑行频率的年龄差异,而增加了自我报告距离的差异。增加电动自行车使用的措施应主要集中在潜在的热情电动自行车上。可能的干预措施包括在工作场所进行的促销活动,这些活动不仅旨在解决电动自行车使用的工具性动机,也要解决其情感动机。

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