Through the lens of self-construal Cross-cultural variation in consumers' appreciation of harmony in marketing visuals

著录项

• 来源
  《International marketing review》 |2018年第3期|429-457|共29页
• 作者

  Haberstroh Kristina; Orth Ulrich R.; Bouzdine-Chameeva Tatiana; Cohen Justin; Corsi Armando Maria; Crouch Roberta; De Marchi Renata;

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• 作者单位

  Univ Kiel, A&F Mkt Consumer Psychol, Kiel, Germany;

  Univ Kiel, A&F Mkt Consumer Psychol, Kiel, Germany;

  KEDGE Business Sch, Bordeaux, France;

  Univ South Australia, Ehrenberg Bass Inst, Adelaide, SA, Australia;

  Univ South Australia, Ehrenberg Bass Inst, Adelaide, SA, Australia;

  Flinders Univ S Australia, Coll Business Govt & Law, Adelaide, SA, Australia;

  Marchi Ind & Comercio Frutas Ltda, Jundiai, Brazil;

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• 收录信息
• 原文格式 PDF
• 正文语种 eng
• 中图分类
• 关键词

  Self-construal; Attractiveness; Congruity; Hedonic; Harmony; Visual design;

  机译：自我建构;吸引力;一致性;享乐主义;和谐;视觉设计;