About six months ago in Tempe, Arizona, about two dozen young scientists, policy wonks, and communicators gathered for a "pitch slam." In a hotel meeting room near the Arizona State University campus, teams that each included a writer (or blogger or radio producer) and an academic expert lined up to give brief descriptions of articles they planned to write. The judges at the front of the room included a literary agent, a Simon and Schuster editor, the editor of Nature, a Smithsonian editor, and me. Doing our best American Idol imitations, we reacted to each of the pitches. Later in the day we met individually with each of the pitch teams to discuss how to best translate their ideas into effective articles.
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机译：大约六个月前，在亚利桑那州的坦佩市，大约有二十名年轻的科学家，政策狂热者和传播者齐聚一堂，进行“大满贯”比赛。在亚利桑那州立大学校园附近的酒店会议室中，每个团队都包括一名作家（或博客作者或广播制作人）和一名学术专家，他们排成一列，对他们计划撰写的文章进行简要说明。会议室前面的法官包括一名文学代理人，西蒙和舒斯特（Simon and Schuster）编辑，《自然》（Nature），史密森尼（Smithsonian）编辑和我。尽我们所能模仿美国偶像，我们对每个音高做出了反应。当天晚些时候，我们分别与每个推销团队会面，讨论如何最好地将他们的想法转化为有效的文章。
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