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首页> 外文期刊>Journal of broadcasting & electronic media >What Women Watched: Daytime Television in the 1950s
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What Women Watched: Daytime Television in the 1950s

机译：女性观看的节目：1950年代的白天电视

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A television memory from this reviewer's childhood still lingers, though it originated in the decade after the one examined in this book. There is a vague memory of watching a woman on-screen tell her hard-luck story about how she and her family had to live in someone's garage because they could not afford a more decent place. The program on which this sad woman appeared was Queen for a Day, which rewarded the "contestant" who told the most pathetic story prizes beyond her wildest dreams, usually a new washing machine and an assortment of corporate-sponsored household products. Queen for a Day exemplified the misery show, a genre of daytime television programming first aired on radio and then developed in the 1950s into daily spectacles that featured women and appealed to women onlookers, both in the broadcast studio and in "TV land." In What Women Watched: Daytime Television in the 1950s, media studies scholar Marsha F. Cassidy provides a rich history and analysis of the variety of non-soap opera television shows that make up a broad text by which she examines meanings of femininity during the post-World War II era. Approaching this study of the daytime television milieu with a feminist perspective, Cassidy offers a wide range of case studies, each illustrating in some way the status of women in American society when Rosie the Riveter returned to her "real" job at home while television as an industry sought ways to generate revenue by appealing to a new audience—homemak-ers (known in the politically incorrect past as housewives).
机译：尽管它起源于本书所研究的十年之后，但仍然留下了这位评论家童年时代的电视记忆。有一个模糊的记忆，看着一个女人在屏幕上讲述她的不幸故事，讲述她和她的家人如何不得不住在一个人的车库里，因为他们负担不起一个更体面的地方。这位悲伤的女人出现的节目是“一日女王”，该节目奖励了“参赛者”，她讲出了最荒诞的梦想之外的最可悲的故事奖品，通常是一台新洗衣机和一系列公司赞助的家用产品。一天的皇后乐队（Queen for a Day）代表了悲惨的表演，这是一种日间电视节目，最初在广播中播出，然后在1950年代发展成为每天以女性为特色的眼镜，并在广播工作室和“电视界”吸引了女性围观者。在1950年代的《女性观看的东西：白天电视》中，媒体研究学者玛莎·卡西迪（Marsha F. Cassidy）提供了丰富的历史，并对各种非肥皂剧的电视节目进行了分析，这些电视节目构成了广泛的文本，她在文章中探讨了女性气质的含义。 -第二次世界大战时代。卡西迪以女权主义视角研究了白天的电视环境，她提供了广泛的案例研究，每一个案例都以某种方式说明了当罗西·罗茜（Rosie the Riveter）回到家里从事“真正的”工作时，妇女在美国社会中的地位。一个行业寻求通过吸引新的受众（家庭主妇）（在政治上不正确的过去称为家庭主妇）来创收的方法。

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