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Macho Media: Unapologetic Hypermasculinity in Vancouver's 'Talk Radio for Guys'

机译:猛男媒体:温哥华的“男同志广播”中的道歉性超男性气质

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摘要

In this article, the researchers report findings from a study that investigated the social construction of masculinity in programming offered by "MOJO Radio-Talk Radio for Guys," a station launched on August 6, 2002, in Vancouver, British Columbia, Canada. These results support the notion that commercial media targeted toward certain male demographics employ traditional concepts of hypermasculinity to construct a representational space for "guys" to assert their gendered identities. The research also sheds light on the decisions that guided MOJO programming in relation to the shifting political and regulatory economy of commercial broadcasting in Canada.
机译:在本文中,研究人员报告了一项研究的结果,该研究调查了2002年8月6日在加拿大不列颠哥伦比亚省温哥华发射的“ MOJO男性对口广播电台”提供的节目中男性气概的社会建构。这些结果支持这样一种观念,即针对某些男性人口统计的商业媒体采用了传统的超男性气概概念来为“家伙”构建代表性空间,以断言他们的性别认同。这项研究还揭示了指导MOJO编程的决策,这些决策与加拿大商业广播的政治和监管经济的变化有关。

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