首页> 外文期刊>Journal of Business Ethics >Rethinking the Role of Value Communication in Business Corporations from a Sociological Perspective - Why Organisations Need Value-Based Semantics to Cope with Societal and Organisational Fuzziness
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Rethinking the Role of Value Communication in Business Corporations from a Sociological Perspective - Why Organisations Need Value-Based Semantics to Cope with Societal and Organisational Fuzziness

机译:从社会学角度重新思考价值沟通在商业公司中的作用-为什么组织需要基于价值的语义来应对社会和组织的模糊性

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摘要

Why is it so plausible that business organisations in contemporary society use values in their communication? In order to answer this question, a sociological, system theoretical approach is applied which approaches values not pre-empirically as invisible drivers for action but as observable semantics that form organisational behaviour. In terms of empirical material, it will be shown that business organisations resort to a communication of values whenever uncertainty or complexity is very high. Inevitably, value semantics are applied in organisations first when the speakers are uncertain about which stakeholders to whom they have to address (uncertainty) or when different stakeholder groups have to be addressed simultaneously (complexity); second, when the identity of the organisation has to be described; and third, when future strategic options that cannot be expressed by quantitative terms have to be communicated. Values accordingly play a role in organisational practice when certain aspects are indeterminate. Therefore, they are a means for organisations to communicate under fuzzy circumstances. On the basis of these findings, new approaches to value management can now be formulated.
机译:为什么当今社会的商业组织在交流中使用价值观念如此合理?为了回答这个问题,采用了一种社会学的系统理论方法,这种方法不是以经验方式将价值作为行动的隐性驱动因素,而是作为形成组织行为的可观察的语义。根据经验材料,将显示出,只要不确定性或复杂性很高,企业组织就会诉诸于价值传达。不可避免地,当说话者不确定他们必须针对哪些利益相关者(不确定性)或何时必须同时解决不同利益相关者群体(复杂性)时,首先在组织中应用价值语义。第二,何时必须描述组织的身份;第三,当必须传达无法用量化术语表达的未来战略选择时。因此,当某些方面不确定时,价值观会在组织实践中发挥作用。因此,它们是组织在模糊环境下进行交流的一种手段。基于这些发现,现在可以制定新的价值管理方法。

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