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首页> 外文期刊>Journal of Business Research >When is enough, enough? Investigating product reviews and information overload from a consumer empowerment perspective
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When is enough, enough? Investigating product reviews and information overload from a consumer empowerment perspective

机译：什么时候足够，足够？从增强消费者能力的角度调查产品评论和信息过载

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This study focuses on consumers' processing of online reviews as an empowering experience. We investigate how decision support information (i.e., online reviews) can lead to information overload and decision difficulty, and ultimately affect decision satisfaction. A series of three experimental studies with subjects from a professional marketing agency examine the influence of self-determined review quantity and perceived review quality on satisfaction, as well as the mediating effects of information overload and decision difficulty. Our results show that the effect of perceived review quality on information overload is enhanced when the consumer chooses to read more reviews. Individual characteristics are also relevant; consumers' product knowledge moderates the mediating effect of decision difficulty on satisfaction. This study contributes to the literature by (1) investigating how the characteristics of decision support information affect decision process and outcome, and (2) exploring the boundary conditions wherein online reviews can empower but also overload consumers under various decision contexts.
机译：这项研究侧重于消费者对在线评论的处理，以增强他们的体验。我们调查决策支持信息（即在线评论）如何导致信息过载和决策困难，并最终影响决策满意度。由来自专业营销机构的主题进行的三项实验研究系列，研究了自我决定的评论数量和感知的评论质量对满意度的影响，以及信息超载和决策难度的中介作用。我们的结果表明，当消费者选择阅读更多评论时，感知评论质量对信息过载的影响会增强。个体特征也相关；消费者的产品知识减轻了决策难度对满意度的中介作用。这项研究通过以下方法为文献做出了贡献：（1）研究决策支持信息的特征如何影响决策过程和结果，（2）探索边界条件，在这种边界条件下，在线评论既可以授权用户，又可以在各种决策环境下使消费者超负荷。

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