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首页> 外文期刊>Journal of Business Research >When is enough, enough? Investigating product reviews and information overload from a consumer empowerment perspective
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When is enough, enough? Investigating product reviews and information overload from a consumer empowerment perspective

机译：什么时候足够，足够？从消费者赋权视角调查产品评论和信息过载

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This study focuses on consumers' processing of online reviews as an empowering experience. We investigate how decision support information (i.e., online reviews) can lead to information overload and decision difficulty, and ultimately affect decision satisfaction. A series of three experimental studies with subjects from a professional marketing agency examine the influence of self-determined review quantity and perceived review quality on satisfaction, as well as the mediating effects of information overload and decision difficulty. Our results show that the effect of perceived review quality on information overload is enhanced when the consumer chooses to read more reviews. Individual characteristics are also relevant; consumers' product knowledge moderates the mediating effect of decision difficulty on satisfaction. This study contributes to the literature by (1) investigating how the characteristics of decision support information affect decision process and outcome, and (2) exploring the boundary conditions wherein online reviews can empower but also overload consumers under various decision contexts.
机译：本研究重点介绍消费者的在线评论作为赋权经验。我们调查决策支持信息（即在线评论）如何导致信息过载和决策困难，最终影响决策满足感。来自专业营销机构主题的一系列三种实验研究，审查了自我确定的审查数量和感知审查质量对满意度的影响，以及信息过载和决策困难的调解效果。我们的研究结果表明，当消费者选择阅读更多评论时，在信息过载上对信息过载的影响。个别特征也是相关的;消费者的产品知识会使决策难以满足的调解效果。本研究有助于（1）调查决策支持信息的特征影响决策过程和结果的特点，以及（2）探索在线评论的边界条件，而且在各种决策情况下也过载消费者。

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