• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Business Research >Bridging marketing theory - practice gap to enhance firm performance: Introduction to the special issue
【24h】

Bridging marketing theory - practice gap to enhance firm performance: Introduction to the special issue

机译：弥合营销理论-实践差距以提高公司绩效：特刊简介

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The fast pace of technology is challenging existing business practices and, consequently, widening the gap between marketing theory and practice. This special issue is intended to help bridge this gap. The articles it contains were presented at the 8th European Marketing Academy Regional Conference hosted by the West University of Timisoara, Romania. They provide theoretical insights and practical insights in four strategic areas related to firm performance: marketing strategy implementation; digital technologies in marketing; international branding; and sustainable marketing. This paper reviews existing solutions for bridging the gap between marketing theory and practice, summarize the content of the eleven papers published and provide directions for future research.
机译：技术的飞速发展正在挑战现有的商业惯例，因此，扩大了营销理论与实践之间的差距。本期特刊旨在帮助弥合这一差距。它所包含的文章在罗马尼亚西蒂米什瓦拉大学主办的第8届欧洲市场营销学院区域会议上进行了介绍。他们在与公司绩效相关的四个战略领域提供理论见解和实践见解：营销策略实施；市场营销中的数字技术；国际品牌；和可持续营销。本文回顾了弥合营销理论与实践之间差距的现有解决方案，总结了十一篇论文的内容，并为以后的研究提供了方向。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号