Bridging Asia and the world: Global platform for the Interface between marketing and management

Ko Eunju

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Bridging Asia and the world: Global platform for the Interface between marketing and management

机译：桥接亚洲和世界：全球平台营销与管理之间的界面

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This special issue includes twenty-three research papers written by thirty-four authors representing eleven countries. The papers address four topic areas: new product innovation and online retailing, luxury branding and sustainability, brand management and advertising, or marketing strategy and management. The introduction summarizes how each article extends developments, theories, and practices in response to new trends in management scholarship and global marketing practices.

机译：这一特别问题包括三十四名作者代表11个国家的三十三名研究论文。论文解决了四个主题领域：新产品创新和在线零售，奢侈品牌和可持续发展，品牌管理和广告，或营销策略和管理。该介绍总结了每篇文章如何扩展开发，理论和实践，以应对管理奖学金和全球营销实践的新趋势。

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来源
《Journal of Business Research》 |2019年第6期|350-353|共4页
作者
Ko Eunju;
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作者单位

Yonsei Univ Seoul South Korea|Yonsei Univ Dept Clothing & Text Coll Human Ecol 50 Yonsei Ro Seoul South Korea;

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专利

1. Bridging Asia and the world: Global platform for the Interface between marketing and management [J] . Ko Eunju Journal of Business Research . 2019,第JUNa期

机译：架起亚洲与世界之间的桥梁：营销与管理之间互动的全球平台
2. Bridging Asia and the world: Searching for academic excellence and best practice in marketing and management [J] . Ko Eunju Journal of Business Research . 2021,第Jana期

机译：桥接亚洲和世界：寻找学术卓越和营销和管理的最佳实践
3. Customer equity and value management of global brands: Bridging theory and practice from financial and marketing perspectives: Introduction to a Journal of Business Research Special Section [J] . Di Benedetto C. Anthony, Kim Kyung Hoon Journal of Business Research . 2016,第9期

机译：全球品牌的客户资产和价值管理：从财务和营销角度衔接理论和实践：《商业研究杂志》特别版简介
4. The incubator course for the global learning environment from the KU campus to Asian Universities--- Active Learning in Action: A Team-Based PBL ONLINE INTERACTIVE Course Proposal for Asian Universities: Bridging Societies and Universities - [C] . Tosh Yamamoto, Maki Okunuki, Kinnosuke Manabe, International Conference on Ubi-media Computing and Workshops . 2017

机译：从Ku校区到亚洲大学的全球学习环境的孵化课程---积极学习行动：亚洲大学的基于团队的PBL在线互动课程提案：弥合社会和大学 -
5. Operations management and marketing interface: Making supply chain decisions under various marketing strategies. [D] . Seref, Michelle M.H. 2009

机译：运营管理和营销界面：根据各种营销策略制定供应链决策。
6. Genome of the Asian longhorned beetle (Anoplophora glabripennis) a globally significant invasive species reveals key functional and evolutionary innovations at the beetle–plant interface [O] . Duane D. McKenna, Erin D. Scully, Yannick Pauchet, 2016

机译：亚洲长角甲虫（Anoplophora glabripennis）是全球重要的入侵物种其基因组揭示了甲虫-植物界面的关键功能和进化创新。
7. PHP107 Observations of Hepatocellular Carcinoma (HCC) Management Patterns from the Global HCC Bridge Study: An Interim Analysis of HCC Burden of Illness in the Asia-Pacific (AP) Cohort [O] . Orsini L.S., Park J.W., Kudo M., 2012

机译：来自全球HCC桥梁研究的PHP107肝细胞癌（HCC）管理模式观察：亚太地区（AP）人群HCC疾病负担的中期分析

Bridging Asia and the world: Global platform for the Interface between marketing and management

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