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首页> 外文期刊>Journal of Business Research >The virtual reality hardware acceptance model (VR-HAM): Extending and individuating the technology acceptance model (TAM) for virtual reality hardware
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The virtual reality hardware acceptance model (VR-HAM): Extending and individuating the technology acceptance model (TAM) for virtual reality hardware

机译：虚拟现实硬件验收模型（VR-HAM）：为虚拟现实硬件扩展和分别技术验收模型（TAM）

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摘要

With the emergence of virtual reality, several challenges are posed to marketers, developers, and firms alike. These challenges concern futurity in the context of content creation, consumer acceptance, and return on investment (ROI). This manuscript focuses on these challenges by extending the technology acceptance model (TAM) by incorporating perceived enjoyment as a key belief variable and including four fundamental antecedents to the acceptance of virtual reality hardware. These variables are incorporated into a structural equation model to predict the outcomes of future use and purchase intention. These findings provide support for the continuity of VR hardware into the foreseeable future and initial support for the integration of inherent curiosity literature within the TAM literature framework.
机译：随着虚拟现实的出现，营销人员，开发商和公司都是有几个挑战。这些挑战涉及内容创造，消费者接受和投资回报（ROI）的未来的未来。通过将被感知享受作为关键信念变量将被感染者（TAM）扩展到批准的享受，包括占用虚拟现实硬件的四个基本前言，通过扩展技术验收模型（TAM），专注于这些挑战。这些变量被整合到结构方程模型中，以预测未来使用和购买意图的结果。这些调查结果提供了对VR硬件的连续性进入可预见的未来，并初步支持TAM文学框架内的固有效力文献的初步支持。

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