• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Business Research >Four questions of entrepreneurial marketing education: Perspectives of university educators
【24h】

Four questions of entrepreneurial marketing education: Perspectives of university educators

机译：创业营销教育的四个问题：大学教育者的角度

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This paper reviews and reflects on the design and delivery of entrepreneurial marketing (EM) education in universities. During recent decades, there has been a growing interest in EM from policymakers, educators, organizations, and individuals, in tandem with a desire to enhance growth potential within regional and national economies. EM activities and processes have been adopted by many entrepreneurial firms across industries as diverse as agriculture, tourism, and engineering. All of these developments have impacted upon EM education. A review of relevant literature indicated four key questions, these are: (1) what should be taught; (2) how it should be taught; (3) where it should be taught; and (4) who should teach EM. These four questions were posed to an international forum of EM university educators, and their responses are incorporated into a reflection of the nature of EM education today and the implications for educators.
机译：本文审查和体现了大学企业营销（EM）教育的设计和交付。在近几十年来，对政策制定者，教育工作者，组织和个人的兴趣越来越兴趣，渴望加强区域和国家经济内的增长潜力。在农业，旅游业和工程多样化的行业中，许多企业家公司都通过了EM活动和流程。所有这些发展都影响了EM教育。关于相关文献的审查表明了四个关键问题，其中包括：（1）应该教授什么; （2）应该如何教导; （3）应该教授它; （4）谁应该教他们。这四个问题被提交给EM大学教育者的国际论坛，他们的反应融入了今天的EM教育性质以及对教育者的影响。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号