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首页> 外文期刊>Journal of Business Research >Is sharing up for sale? Monetary exchanges in the sharing economy
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Is sharing up for sale? Monetary exchanges in the sharing economy

机译：分享出售吗？分享经济中的货币交流

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Past research has neglected the question of whether different exchange mechanisms and consumption or service contexts (CSCs) in the sharing economy may lead to different outcomes. The authors develop a novel theoretical framework that proposes that willingness to participate in the sharing economy will be lower if exchange mechanisms and CSCs do not match-that is, if monetary/social exchange mechanisms are applied in hedonic/utilitarian CSCs, taking into account the moderating role of materialism. Moreover, the authors propose that in the sharing economy, monetary exchanges may cause a crowding-out of prosocial behaviors and that this effect will be especially pronounced for highly materialistic individuals. They test their hypothesized framework in three experimental studies that support the theorizing and provide results with important implications for the design of sharing economy offers as well as for society.
机译：过去的研究忽视了分享经济中不同的交换机制和消费或服务环境（CSCS）的问题可能导致不同的结果。提交人制定了一种新颖的理论框架，建议如果换货机制和CSC不匹配，则提出参与分享经济的意愿将降低 - 即，如果货币/社会交流机制适用于诸本的/功利主义CSCs，则考虑到唯物主义的调节作用。此外，作者提出，在分享经济中，货币交易可能会导致口语行为的挤出，并且这种效果将对高度史无众主义的人特别宣布。他们在三项实验研究中测试了他们的假设框架，支持理论化，并为共享经济优惠和社会设计的重要意义提供了重要意义。

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