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首页> 外文期刊>Journal of Business Research >The dilemma of downstream market stakeholder involvement in NPD: Untangling the effects of involvement and capabilities on performance
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The dilemma of downstream market stakeholder involvement in NPD: Untangling the effects of involvement and capabilities on performance

机译：下游市场利益相关者参与NPD的困境：解开参与和能力对性能的影响

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摘要

In many industries, new product development (NPD) success depends on whether products simultaneously provide value to multiple stakeholders on the demand-side of the firm like buyers, users, payers and regulators. Building on the open innovation and stakeholder literatures, we explore the dilemma of downstream market stakeholder involvement: it can help firms to create value for the market and increase their NPD financial performance but it can also negatively affect NPD efficiency. In addition, we test whether three dimensions of stakeholder involvement capabilities (identification, interaction and integration), allow firms to benefit from stakeholder involvement without impairing efficiency. The results of a survey in the medical device industry show that stakeholder involvement breadth has a positive effect on NPD financial performance and that stakeholder involvement intensity leads to less efficient NPD processes. Finally, we find that interaction and integration capabilities contribute to NPD efficiency, while identification capability is detrimental.
机译：在许多行业，新产品开发（NPD）成功取决于产品是否同时为多个利益相关者提供价值，就像买家，用户，付款人和监管机构一样。在开放的创新和利益相关者文献中建立，我们探讨下游市场利益相关者参与的困境：它可以帮助公司为市场创造价值并提高其NPD财务表现，但它也会对NPD效率产生负面影响。此外，我们测试了利益相关者参与能力的三个维度（识别，互动和整合），允许公司从利益相关者参与中受益，而不会损害效率。医疗器械行业的调查结果表明，利益相关者参与广度对NPD财务表现产生了积极影响，利益攸关方受累强度导致较低的NPD流程。最后，我们发现互动和集成能力有助于NPD效率，而识别能力是有害的。

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