Using imagine instructions to induce consumers to generate ad-supporting content

著录项

• 来源
  《Journal of Business Research》 |2014年第7期|1567-1572|共6页
• 作者

  David H. Silvera; Bruce E. Pfeiffer; Frank R. Kardes; Ashley Arsena; R. Justin Goss;

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• 作者单位

  Department of Marketing, College of Business, University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249, USA;

  Department of Marketing, Paul College of Business and Economics, University of New Hampshire, 10 Garrison Avenue, Durham, NH 03824, USA;

  Department of Marketing, Carl H. Lindner College of Business, The University of Cincinnati, 2925 Campus Green Dr., Cincinnati, OH 45221, USA;

  Department of Marketing, College of Business, University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249, USA;

  Hasan School of Business, Colorado State University-Pueblo, 2200 Bonforte Blvd., Pueblo, CO 81001, USA;

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• 收录信息
• 原文格式 PDF
• 正文语种 eng
• 中图分类
• 关键词

  Implicit arguments; Explicit arguments; Need for cognitive closure; Construal level; Regulatory fit; Imagine instructions; Imagine strategy;

  机译：隐式论证;明确的论点;需要认知封闭;解释水平;符合法规;想象一下指令;想象策略;