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Influences of perceived product innovation upon usage behavior for MMORPG: Product capability, technology capability, and user centered design

机译:感知产品创新对MMORPG的使用行为的影响:产品功能,技术功能和以用户为中心的设计

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摘要

Recent advances in online game technology have set the pace for tremendous growth in the development of new entertainment applications. The authors study relationships among product capability, technology capability, perceived product innovation, user-centered design, attitude, and intention to play online games. They find that product capability, technology capability, and user-centered design influence perceived product innovation. Gamers want to interact with functional products designed with a deep understanding of customer needs. Moreover, user-centered design influences perceived product innovation, attitude toward playing, and behavioral intention to play. The study includes the user-centered design variable to reflect a unique characteristic of online games.
机译:在线游戏技术的最新进展为开发新的娱乐应用程序带来了巨大的增长。作者研究了产品能力,技术能力,感知的产品创新,以用户为中心的设计,态度和玩在线游戏的意图之间的关系。他们发现产品能力,技术能力和以用户为中心的设计会影响感知到的产品创新。游戏玩家希望与对客户需求有深刻理解的功能产品进行交互。而且,以用户为中心的设计会影响感知的产品创新,对游戏的态度以及游戏的行为意图。该研究包括以用户为中心的设计变量,以反映在线游戏的独特特征。

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