• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Business Research >Introduction to the special issue on advancing research methods in marketing: Editorial
【24h】

Introduction to the special issue on advancing research methods in marketing: Editorial

机译：关于推进营销研究方法的特刊简介：社论

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This article briefly summarizes the papers included in this special issue. These papers were selected, through a double blind review process, from the papers presented in the "Advancing Research Methods in Marketing" track of the 2010 Global Marketing Conference held in Tokyo, Japan. The 19 articles in this issue encompass a broad spectrum of issues regarding research methods in the field of marketing, such as visual methods, measurement scale development, and Bayesian modeling. In particular, the papers in this issue adopt diverse and innovative methodologies that allow researchers to derive more valid research findings as well as to improve the interpretation of the results. Quite a number of papers suggest hybrid methods for better prediction. Finally, several articles on on-line marketing have been included through which both researchers and practitioners can gain a good grasp of methodological issues relevant for conducting future research and formulating practical solutions.
机译：本文简要总结了本期特刊中包含的论文。这些论文是通过双盲评审过程从在日本东京举行的2010年全球营销会议的“营销中的先进研究方法”专题中提出的论文中选出的。本期的19篇文章涵盖了与营销领域的研究方法有关的广泛问题，例如视觉方法，测量规模发展和贝叶斯建模。尤其是，本期的论文采用了多种创新方法，使研究人员可以得出更有效的研究结果，并改善结果的解释。大量论文提出了混合方法以更好地进行预测。最后，包括了几篇有关在线营销的文章，研究人员和从业人员都可以通过它们很好地掌握与进行未来研究和制定实用解决方案有关的方法论问题。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号