• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Business Research >Brand and country-of-origin effect on consumers' decision to purchase luxury products
【24h】

Brand and country-of-origin effect on consumers' decision to purchase luxury products

机译：品牌和原产地对消费者购买奢侈品的决定的影响

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This research aims to update the factors influencing consumer purchase of luxury goods and, more specifically, to consider the combined effect of brand and country of origin (CoO) on the purchasing decision. This article extends an exploratory phase constructed from qualitative data previously gathered on this topic. The study includes administering a questionnaire online in seven countries (China, France, India, Italy, Japan, Russia, and the USA) to a total sample of 1102 respondents. The richness of this research relates to the possibility of an intercultural analysis of the results from seven countries. These results concern the differences in the relative importance of components of the consumer decision-making process in respect of the purchase of luxury and non-luxury goods; the relative importance of CoO for consumers making purchasing decisions relating to luxury goods; and the variation in consumers' decision-making criteria depending on the maturity of the luxury market. This research allows the authors to confirm, develop, and generalize results previously obtained in the exploratory phase of their work. They are interesting in terms of management recommendations for a company that wishes to expand internationally in a geographic area covered by the study, since the research found significant differences. The results of the research contribute also to the theoretical controversy concerning the importance of CoO in the consumer decision-making process.
机译：这项研究旨在更新影响消费者购买奢侈品的因素，更具体地说，要考虑品牌和原产国（CoO）对购买决策的综合影响。本文扩展了一个探索阶段，该探索阶段是根据先前在该主题上收集的定性数据构建的。这项研究包括在七个国家（中国，法国，印度，意大利，日本，俄罗斯和美国）在线管理调查表，共计1102名受访者。这项研究的丰富性涉及对七个国家的结果进行跨文化分析的可能性。这些结果涉及在购买奢侈品和非奢侈品方面，消费者决策过程各个组成部分的相对重要性方面的差异； CoO对消费者做出与奢侈品相关的购买决定的相对重要性；消费者决策标准的变化取决于奢侈品市场的成熟度。这项研究使作者能够确认，发展和概括先前在其工作探索阶段获得的结果。对于那些希望在研究覆盖的地理区域进行国际扩张的公司，在管理建议方面它们很有趣，因为该研究发现了重大差异。研究结果也为有关CoO在消费者决策过程中的重要性的理论争论做出了贡献。

著录项

  • 来源
    《Journal of Business Research》 |2012年第10期|p.1461-1470|共10页
  • 作者

    Bruno Godey; Daniele Pederzoli; Gaetano Aiello; Raffaele Donvito; Priscilla Chan; Hyunjoo Oh; Rahul Singh; Irina I. Skorobogatykh; Junji Tsuchiya; Bart Weitz;

  • 作者单位

    Rouen Business School, Boulevard Andre Siegfried, BP215, 76825 Mont-Saint-Aignan Cedex, France;

    Rouen Business School, Boulevard Andre Siegfried, BP215, 76825 Mont-Saint-Aignan Cedex, France;

    Dipartimento di Scienze Aziendali, Universita di Firenze, Edificio D6, Terzo piano, Stanza n.60. Via delle Pandette 9, 50127 Firenze, Italy;

    Dipartimento di Scienze Aziendali, Universita di Firenze, Edificio D6, Terzo piano, Stanza n. 3.36, Via delle Pandette 9, 50127 Firenze, Italy;

    Department of Clothing Design and Technology, Hollings Faculty Manchester Metropolitan University, Old Hall Lane, Manchester M14 6HR, United Kingdom;

    David F. Miller Center for Retailing Education & Research, 302 Bryan Hall, Warrington College of Business Administration, University of Florida, Gainesville, FL 32611, USA;

    Birla Institute of Management Technology, 5, Knowledge Park-II Greater Noida, National Capital Region, UP 201 306, India;

    Plekhanov Russian University of Economics, Stremyanny per. 36, 117997, Moscow, Russia;

    Waseda University, 1-104 Totsukamachi, Shinjuku-ku, Tokyo 169-8050, Japan;

    David F. Miller Center for Retailing Education & Research, 200 Bryan Hall, P.O. Box 117153, University of Florida, Gainesville, FL 32611, USA;

  • 收录信息
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    country of origin; luxury; international; cross-cultural analysis; consumer behavior;

    机译：出生国家;豪华;国际跨文化分析;消费者行为;

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号