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首页> 外文期刊>Journal of Business Research >Do supply chain IT alignment and supply chain interfirm system integration impact upon brand equity and firm performance?
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Do supply chain IT alignment and supply chain interfirm system integration impact upon brand equity and firm performance?

机译：供应链的IT调整和供应链的企业间系统集成是否会对品牌资产和公司绩效产生影响？

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摘要

Researchers and managers have recently shown increasing interest in measuring the return on intangible assets, including brand equity. However, in today's complicated business world, understanding such intangible assets in the single firm context offers only a limited view. Drawing on the resource-based view of the firm, this study explores supply chain specific IT resources such as IT alignment and interfirm system integration between supply chain partners as antecedents of brand equity, relating brand equity to firm performance variables. Furthermore, the study framework incorporates IT appropriability as a firm's internal facilitator and partner dependence as a relational factor that form such supply chain IT resources. The results indicate that both IT alignment and interfirm system integration have positive effects on brand equity while supply chain IT resources are affected by the relational factor, partner dependence. IT appropriability affects IT alignment and IT alignment is found to mediate the relationship between IT appropriability and interfirm system integration.
机译：研究人员和管理人员最近对衡量无形资产（包括品牌资产）的回报越来越感兴趣。但是，在当今复杂的商业环境中，在单一公司环境中了解此类无形资产的观点有限。基于企业的基于资源的观点，本研究探索了供应链特定的IT资源，例如作为品牌资产的前身的供应链合作伙伴之间的IT调整和企业间系统集成，并将品牌资产与企业绩效变量相关联。此外，研究框架将IT专有性作为公司的内部推动者，将合作伙伴的依赖关系作为构成此类供应链IT资源的关系因素。结果表明，IT一致性和企业间系统集成都对品牌资产产生积极影响，而供应链IT资源则受相关因素，合作伙伴依赖性的影响。 IT专有性影响IT一致性，并且发现IT一致性可以调解IT专有性与企业间系统集成之间的关系。

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