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首页> 外文期刊>Journal of Consumer Marketing >He said, she said ... they said: parents' and children's assessment of children's influence on family consumption decisions
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He said, she said ... they said: parents' and children's assessment of children's influence on family consumption decisions

机译：他说，她说...他们说：父母和孩子对孩子对家庭消费决定的影响的评估

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Purpose - The purpose of this paper was to examine the impact of Israeli children on family decision making. Design/methodology/approach - Two studies were used, replicating two different approaches that have been used to measure children's influence with US children. In study one, a survey was given to each parent, whereas, in study two, a survey was given to each parent and their child. Findings - Findings indicate that Israeli children have a similar influence to US children, suggesting that, overall, Israeli children exercise quite strong influence on family decision making. This was the case when rated by children, as well as by both mothers and fathers. Research limitations/implications - Two main ways to improve on this kind of research in the future are using a non-convenience sample and collecting data from multiple countries for cross-cultural comparisons. Practical implications - One important implication of the findings is that children across cultures tend to have higher influence for products that are more relevant for them; therefore, marketers should concentrate their efforts primarily on the children. Originality/value - An important contribution of this research is that it examines children's influence on family decision making in cultures different from the USA. For example, Israel is less individualistic, more uncertainty-avoiding, and less power-distant than the USA.
机译：目的-本文的目的是研究以色列儿童对家庭决策的影响。设计/方法/方法-使用了两项研究，复制了两种不同的方法来衡量儿童对美国儿童的影响。在研究一中，对每一位父母进行了调查，而在研究二中，对每一位父母及其子女进行了调查。调查结果-调查结果表明，以色列儿童与美国儿童具有相似的影响力，这表明，总体而言，以色列儿童对家庭决策的影响很大。当孩子，母亲和父亲都给孩子打分时，就是这种情况。研究的局限性/意义-将来在此类研究上进行改进的两种主要方法是使用不便样本，并从多个国家/地区收集数据进行跨文化比较。实际意义-研究结果的一个重要含义是，跨文化的儿童倾向于对与他们更相关的产品产生更大的影响；因此，营销人员应将精力主要集中在孩子身上。原创性/价值-这项研究的重要贡献在于，它研究了儿童在不同于美国的文化中对家庭决策的影响。例如，与美国相比，以色列的个人主义更少，不确定性更大，权力距离更小。

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