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首页> 外文期刊>Journal of Technical Writing & Communication >LIBERATING INTERCULTURAL TECHNICAL COMMUNICATION FROM 'LARGE CULTURE'IDEOLOGIES: CONSTRUCTING CULTURE DISCURSIVELY
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LIBERATING INTERCULTURAL TECHNICAL COMMUNICATION FROM 'LARGE CULTURE'IDEOLOGIES: CONSTRUCTING CULTURE DISCURSIVELY

机译：从“大型文化”思想中解放文化间的技术交流：以离散方式构建文化

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摘要

Although contemporary writers on culture have argued for more dynamic approaches to culture in intercultural technical communication scholarship, much of the theoretical position on culture is still heavily based on "large culture" ideologies. Yet, not only do these ideologies fail to account for cultural practices and values within less comprehensive groups within culture, but they do not accommodate the inputs individuals make in specific communication contexts. This article draws from the existing body of work and the critical cultural perspectives on culture advocated by contemporary anthropologists and sociologists, mainly Arjun Appadurai (1996), to argue that we construct culture discursively to address cultural issues in intercultural technical communication. A discursive paradigm of culture sees culture as "socially constructed" in which culture is under construction and reconstruction by active cultural actors, who construct their identities and negotiate systems of knowledge and meaning that come to play during intercultural contacts.
机译：尽管当代文化作家主张在跨文化技术交流奖学金中采用更具活力的文化方法，但有关文化的许多理论立场仍主要基于“大文化”意识形态。但是，这些意识形态不仅不能解释文化中不那么全面的群体内的文化习俗和价值观，而且不能容纳个人在特定的交流环境中的投入。本文借鉴了当代人类学家和社会学家（主要是Arjun Appadurai（1996））所倡导的现有工作体系和对文化的批判文化观点，认为我们在文化间技术交流中以话语方式构建文化以解决文化问题。文化的话语范式将文化视为“社会建构的”，在这种文化中，活跃的文化参与者正在建构和重建文化，后者在跨文化接触中建构自己的身份并协商知识和意义的系统。

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