Customer-Based Brand Equity for Global Brands: A Multinational Approach

Eda Atilgan; Serkan Akinci; Safak Aksoy; Erdener Kaynak

首页> 外文期刊>Journal of Euromarketing >Customer-Based Brand Equity for Global Brands: A Multinational Approach

【24h】

Customer-Based Brand Equity for Global Brands: A Multinational Approach

机译：全球品牌的基于客户的品牌资产：跨国方法

获取原文

获取原文并翻译 | 示例

掌桥外文数据库（机构版） >>

开具论文收录证明 >>

文献代查 >>

页面导航

摘要
著录项
相似文献
相关主题

摘要

Focusing on the dimensions and measurement, this study is based on the concept of brand equity for global brands with empirical evidence from three economically and culturally dissimilar countries—USA, Turkey, and Russia. The brand equity for global brands can be measured under four basic dimensions: perceived quality, brand loyalty, brand associations, and brand trust. Emergence of brand trust as a new dimension instead of brand awareness complies well with recent literature on global branding, global consumption orientation, and corporate reputation.

机译：着眼于维度和度量，本研究基于全球品牌的品牌资产概念，并获得来自三个经济和文化上不同的国家（美国，土耳其和俄罗斯）的经验证据。全球品牌的品牌资产可以从四个基本维度来衡量：感知质量，品牌忠诚度，品牌联想和品牌信任度。品牌信任作为一种新的维度而不是品牌知名度的出现，与最近有关全球品牌，全球消费取向和企业声誉的文献非常吻合。

著录项

来源
《Journal of Euromarketing》 |2009年第2期|115-132|共18页
作者
Eda Atilgan; Serkan Akinci; Safak Aksoy; Erdener Kaynak;
展开▼
作者单位

Department of Business Administration, Akdeniz Unviersity, Antalya, Turkey;

Department of Business Administration, Akdeniz Unviersity, Antalya, Turkey;

Department of Business Administration, Akdeniz Unviersity, Antalya, Turkey;

School of Business Administration, Pennsylvania State University at Harrisburg,;

展开▼
收录信息
原文格式 PDF
正文语种 eng
中图分类
关键词
Branding and brand management; structural equation modeling; brand equity; global brands;

机译：品牌和品牌管理;结构方程建模;品牌资产;全球品牌;

相似文献

外文文献
中文文献
专利

1. A study on the customer-based brand equity of Taiwanese and Indonesian teenagers for a global brand [J] . Shu-Hsien Liao, Retno Widowati P. A., Da-Chian Hu African Journal of Business Management . 2011,第34期

机译：台湾和印尼青少年基于客户的品牌资产对全球品牌的研究
2. Linking customer-based brand equity with brand market performance: a managerial approach [J] . Ahmed H. Tolba, Salah S. Hassan Journal of Product & Brand Management . 2009,第5期

机译：将基于客户的品牌资产与品牌市场绩效联系起来：一种管理方法
3. Customer-based brand equity: A study on interrelationship among the brand equity dimension in Malaysia [J] . Yew-Leh Chieng, Chai-Lee Goi African Journal of Business Management . 2011,第30期

机译：基于客户的品牌资产：马来西亚品牌资产维度之间的相互关系研究
4. The Effect of Customer Brand Engagement, Customer Satisfaction and Brand Love, on Honda Customer-Based Brand Equity [C] . Meirani Meirani, Abror Abror Padang International Conference on Education, Economics, Business and Accounting . 2019

机译：客户品牌参与，客户满意度和品牌爱情的影响，对本田客户的品牌股权
5. Brand Extension in Customer-Based Brand Equity Model: A Case of U.S. Lodging Industry [D] . Ding, Li. 2018

机译：基于客户的品牌资产模型中的品牌扩展：以美国住宿业为例
6. Exploring Brand Hate and the Association Between Similar Competitor Offer and Brand Equity: A Moderated-Mediation Model [O] . Mudassir Husnain, Zanxin Wang, Petra Poulova, 2020

机译：探索品牌仇恨与类似竞争对手优惠与品牌股权的关联：一个审核 - 调解模型
7. Effect of Customer Brand Engagement, Customer Satisfaction and Brand Love, to Customer-Based Brand Equity on Brand Honda Motorcycle in Faculty of Economic in Universitas Negeri Padang [O] . Meirani Meirani 2019

机译：客户品牌参与，客户满意度和品牌爱情，以客户为基础的品牌股权，在华侨华岛大学摩托车品牌摩托车

Customer-Based Brand Equity for Global Brands: A Multinational Approach

摘要

著录项

相似文献

相关主题

期刊订阅