A Phenomenological Research Study on Sports Fandom in Portugal: A Comparative Study of Surfing and Football

Pedro Dionsio; Carmo Leal; Luiz Moutinho

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A Phenomenological Research Study on Sports Fandom in Portugal: A Comparative Study of Surfing and Football

机译：葡萄牙体育迷的现象学研究：冲浪和足球的比较研究

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摘要

The aim of this research is to identify the existence of tribal behaviour in surfing lovers and football fans and the impact of this tribalism on the consupmption of brans associated with surfing. The intention is not to focus on tribal relationships between fans and their club or sport, but to identify to what extent the fan commitement level can impact on preferences toward sponsor brands.

机译：这项研究的目的是确定冲浪爱好者和足球迷中是否存在部落行为，以及这种部落主义对与冲浪相关的麸皮消耗的影响。目的不是要关注粉丝及其俱乐部或运动之间的部落关系，而是要确定粉丝的投入程度会在多大程度上影响对赞助商品牌的偏好。

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来源
《Journal of Euromarketing》 |2008年第3期|233-253|共21页
作者
Pedro Dionsio; Carmo Leal; Luiz Moutinho;
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作者单位

MRC-ISCTE Business School, Lisbon, Portugal;

GIEM-ISCTE Business School, Lisbon, Portugal;

University of Glasgow, Scotland, United Kingdom;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Fandom; cult; tribe; tribal brands; surfing; football;

机译：粉丝;邪教部落;部落品牌;冲浪;足球;

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A Phenomenological Research Study on Sports Fandom in Portugal: A Comparative Study of Surfing and Football

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