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Company name fluency, investor recognition, and firm value

机译:公司名称流利度,投资者认可度和公司价值

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摘要

Research from psychology suggests that people evaluate fluent stimuli more favorably than similar information that is harder to process. Consistent with fluency affecting investment decisions, we find that companies with short, easy to pronounce names have higher breadth of ownership, greater share turnover, lower transaction price impacts, and higher valuation ratios. Corporate name changes increase fluency on average, and fluency-improving name changes are associated with increases in breadth of ownership, liquidity, and firm value. Name fluency also affects other investment decisions, with fluently named closed-end funds trading at smaller discounts and fluent mutual funds attracting greater fund flows.
机译:心理学方面的研究表明,与类似的信息相比,人们更难于评估流利的刺激。与影响投资决策的流畅度一致,我们发现名字简短易读的公司拥有更高的所有权范围,更大的股份周转率,更低的交易价格影响以及更高的估值比率。公司名称的更改平均会提高流利度,而名称更改效率的提高与所有权范围,流动性和公司价值的增加相关。流利的名称也影响其他投资决策,流利的封闭式基金以较小的折扣交易,流利的共同基金吸引更大的资金流量。

著录项

  • 来源
    《Journal of financial economics》 |2013年第3期|813-834|共22页
  • 作者

    T. Clifton Green; Russell Jame;

  • 作者单位

    Goizueta Business School Emory University, 1300 Clifton Rd., Atlanta, GA 30322, USA;

    Australian School of Business, University of New South Wales, Gate 2 High Street, Sydney NSW 2052, Australia,Gatton College of Business and Economics, University of Kentucky, Lexington, KY 40506, USA;

  • 收录信息
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    Company names; Fluency; Investor recognition;

    机译:公司名称;流利度;投资者认可;

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