Corporate Social Responsibility: the BOGESTRA approach

Gisbert Schlotzhauer

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Corporate Social Responsibility: the BOGESTRA approach

机译：企业社会责任：BOGESTRA方法

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The core task for all PT actors is to guarantee sustainable and affordable mobility. Universally accessible transport services tailored to customer needs and up-to-date extra services should be provided. In order to be able to produce such a high-quality mobility range, transport undertakings require modern vehicle and infrastructure technology as well as skilled and motivated staff with a strong customer focus. Above all, constant quantitative and qualitative improvements to the range of services within the applicable framework conditions demand a clear commitment by the transport undertaking to a crucial factor in a successful PT service: its personnel. The Bochum-Gelsenkirchener Strassen-bahnen Aktiengesellschaft (BOGESTRA), which is one of the biggest public transport service providers in the central Ruhr region, carrying some 140 million passengers annually, shows this kind of appreciation for its own staff. It does so by guaranteeing equitable working framework conditions that offer initial and further training opportunities for selected target groups, development opportunities for individuals, and a safe working environment.

机译：所有PT参与者的核心任务是确保可持续且负担得起的机动性。应提供适合客户需求的通用运输服务，以及最新的额外服务。为了能够生产出这种高质量的机动性产品，运输业需要现代的车辆和基础设施技术以及对客户有强烈需求的熟练且有上进心的员工。最重要的是，在适用的框架条件下，要不断对服务范围进行定量和质量上的改进，这要求运输企业明确承诺要成功实现PT服务的关键因素：其人员。 Bochum-Gelsenkirchener Strassen-bahnen Aktiengesellschaft（BOGESTRA）是鲁尔中部地区最大的公共交通服务提供商之一，每年载客约1.4亿，对自己的员工表示赞赏。它通过保证公平的工作框架条件来做到这一点，从而为选定的目标群体提供初始和进一步的培训机会，个人的发展机会以及安全的工作环境。

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《Public Transport International》 |2008年第4期|p.32-33|共2页
作者
Gisbert Schlotzhauer;
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作者单位

Communication and Infrastructure, BOGESTRA, Germany;

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正文语种 eng
中图分类综合运输;
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机译：衡量外部利益相关者的企业责任的社会维度的表现 - 选定问题摘要：目的 - 以企业责任的社会背景以及本领域公司所采取的行动范围，包括合同和上下文的利益攸关方以及提出该领域的绩效措施。设计/方法/方法 - 本文基于对文献的分析，使用了源的分析方法。调查结果 - 文章侧重于企业责任的社会维度和在该地区的表现的衡量。原创性/价值 - 文章在公司责任的社会性质领域提出了一套成就措施的关键词：企业社会责任，社会责任，社会领域，绩效衡量，利益相关者

Corporate Social Responsibility: the BOGESTRA approach

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