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How Endogenous Motivations Influence User Intentions: Beyond The Dichotomy Of Extrinsic And Intrinsic User Motivations

机译:内源性动机如何影响用户的意图:超越内在和内在的用户动机二分法

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Information technology (IT) adoption research recognizes theoretical limitations in discerning if and when user behavior results from perceived external influences or from personal volition. A clear understanding of this issue requires a precise distinction between mandatory and volitional behaviors. Consistent with organ -ismic integration theory (OIT), this study situates the locus of user motivations inside the user. Drawing upon an endogenous view of behaviors, this research makes three key contributions. First, it develops the theoretical basis for clearly discerning if and when behavior results from perceived external influences or from persona] volition. Specifically, it examines how endogenous psychological feelings of autonomy, freedom, conflict, and external pressure can predict and explain user intentions. Second, it proposes that behavior may result from combinations of perceived external influences and personal volition. Recognizing how such "collections of motivations" together influence behavior advances our understanding beyond the "dichotomy" of extrinsic versus intrinsic motivations often adopted in prior research. Third, it proposes that some desired behaviors may be thwarted or impeded by a conflict between perceived external influences and personal volition. The theoretically grounded research model was empirically validated in a field study on Blackboard, a Web-based education platform at a large university. Data collected from a sample of 211 users were tested using structural equation models of initial system adoption and experienced use. Empirical support was found for the proposed model and related hypotheses. The results of this study advance our understanding about user motivations for adopting IT.
机译:信息技术(IT)的采用研究认识到了在识别用户行为是否以及何时是由感知的外部影响或个人意志导致的行为方面的理论限制。对这个问题的清晰理解要求对强制性行为和自愿性行为进行精确区分。与器官-精神整合理论(OIT)一致,本研究将用户动机的场所置于用户内部。借鉴行为的内在观点,这项研究做出了三个关键贡献。首先,它为清楚地区分行为是否是由于感知到的外部影响或因人格意志而产生的理论基础。具体来说,它研究了内在的自主,自由,冲突和外部压力的心理感觉如何预测和解释用户的意图。其次,它认为行为可能是由于感知到的外部影响和个人意志的结合而导致的。认识到这种“动机集合”如何共同影响行为,使我们的理解超出了先前研究中通常采用的外在动机与内在动机的“二分法”。第三,它提出,某些预期的行为可能会由于感知到的外部影响与个人意志之间的冲突而受到阻碍或阻碍。在大型大学基于Web的教育平台Blackboard进行的现场研究中,以理论为基础的研究模型得到了实证验证。使用初始系统采用和有经验的使用的结构方程模型测试了从211个用户的样本中收集的数据。为拟议的模型和相关假设找到了经验支持。这项研究的结果提高了我们对采用IT的用户动机的理解。

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