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Supplier Development Responsibility and NPD Project Outcomes: The Roles of Monetary Quantification of Differences and Supporting-Detail Gathering

机译:供应商发展责任和NPD项目成果:差异的货币量化和支持细节收集的作用

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摘要

Firms increasingly rely on suppliers to perform tasks in new product development (NPD). Research has only recently begun to focus on the processes to manage this supplier development responsibility, and has hardly investigated how firms collect and analyze information regarding the cost and performance of alternative supplier offerings. Our study addresses this gap, through a field survey among 144 paired samples of project leaders and cost analysts involved in the same NPD projects. On the basis of literature and qualitative research, we conceptualize a substantive model. We first use a substantive validity assessment to vet the measures for the proposed constructs. We then test the substantive model with structural equation modeling using a multiple-sample analysis. The results strongly show that monetary quantification of differences and detail gathering play significant roles in successfully leveraging supplier development responsibility. The findings support the hypothesis that the extent of development responsibility that suppliers have leads the development team to a more focused monetary quantification of the differences in alternative supplier offerings. Monetary quantification of differences has a significant, positive effect on the extent of supporting-detail gathering and on the development speed of the project, whereas supporting-detail gathering has a significant, positive effect on the product advantage of the new product as well as development speed. These findings are robust across the two functional perspectives. Our study complements the literature on interfirm control and monitoring by demonstrating the effects of selective and focused output controls.
机译:公司越来越依赖供应商来执行新产品开发(NPD)中的任务。直到最近,研究才开始侧重于管理这一供应商发展责任的流程,并且几乎没有调查企业如何收集和分析有关替代供应商产品的成本和性能的信息。我们的研究通过对参与相同NPD项目的144个配对的项目负责人和成本分析人员的样本进行了实地调查,从而解决了这一差距。在文献和定性研究的基础上,我们概念化了实体模型。我们首先使用实质性有效性评估来审查所提议结构的措施。然后,我们使用多样本分析通过结构方程模型测试实体模型。结果强烈表明,对差异和细节收集进行货币量化在成功利用供应商发展责任方面发挥着重要作用。这些发现支持以下假设:供应商承担的开发责任的程度导致开发团队对替代供应商产品中的差异进行更加集中的货币量化。差异的货币量化对支持细节收集的程度和项目的开发速度具有显着的积极影响,而支持细节收集对新产品的产品优势以及开发具有显着的积极影响速度。这些发现在两个功能角度上都是可靠的。我们的研究通过展示选择性和集中输出控制的效果来补充企业间控制和监控方面的文献。

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