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Simulating the Cinema Market: How Cross-Cultural Differences in Social Influence Explain Box Office Distributions

机译：模拟电影市场：社会影响力的跨文化差异如何解释票房分布

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摘要

This paper uses a mixed method approach to show how cross-cultural differences in social influences can explain differences in distributions of market shares in different markets. First, we develop a realistic agent-based model that mimics the behavior of movie visitors and incorporates the social influences visitors exert on each other before and after visiting movies. The simulation results indicate that market inequalities are determined by social influences. In particular, we find that the social influence derived from the intended behaviors of others (coordinated consumption effect) has a stronger effect on market inequalities than the social influence derived from the past behavior of others (imitation effect). Second, we empirically validate the simulation results by conducting a cross-national survey that makes use of the cross-cultural differences in Hofstede 's collectivism-individualism index as a proxy for the level of social influence present in a market. The results of this field study, performed in China, the Netherlands, Italy, and Spain, empirically show that social influences differ across countries, and that these differences can explain the apparent differences in the dispersion of movies' market shares. The empirical survey further contributes to understanding the role of social influence by revealing a U-shaped relationship between Hofstede's collectivism-individualism index score and the degree of social influence.
机译：本文使用一种混合方法的方法来展示社会影响力中的跨文化差异如何解释不同市场中的市场份额分布差异。首先，我们建立了一个逼真的基于主体的模型，该模型模仿了电影观众的行为，并整合了观众在电影前后所施加的社会影响。仿真结果表明，市场不平等是由社会影响决定的。特别是，我们发现，源自他人预期行为的社会影响（协同消费效应）对市场不平等的影响要大于源自他人过去行为的社会影响（模仿效应）。其次，我们通过进行跨国调查，以霍夫斯泰德的集体主义-个人主义指数的跨文化差异作为市场中社会影响力水平的代表，进行经验性验证，以验证模拟结果。这项在中国，荷兰，意大利和西班牙进行的实地研究的结果凭经验表明，不同国家的社会影响力有所不同，这些差异可以解释电影市场份额分散的明显差异。通过揭示霍夫斯泰德的集体主义-个人主义指数得分与社会影响程度之间的U型关系，实证调查进一步有助于理解社会影响的作用。

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  • 来源
    《Journal of product innovation management》 |2011年第2期|p.204-217|共14页
  • 作者

    Thijs L. J. Broekhuizen; Sebastiano A. Delre; Anna Torres;

  • 作者单位

    Thijs L. J. Broekhuizen, Faculty of Economics and Business, University of Groningen, P.O. Box 800, 9700AV Groningen, The Netherlands.;

    Thijs L. J. Broekhuizen, Faculty of Economics and Business, University of Groningen, P.O. Box 800, 9700AV Groningen, The Netherlands.;

    Thijs L. J. Broekhuizen, Faculty of Economics and Business, University of Groningen, P.O. Box 800, 9700AV Groningen, The Netherlands.;

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