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首页> 外文期刊>Journal of risk research >Nudging intrinsic motivation in environmental risk and social policy
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Nudging intrinsic motivation in environmental risk and social policy

机译：努力在环境风险和社会政策中的内在动机

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Public and private institutions implement behavioral insights into policies to manage risks associated with environmental and social challenges. However, many such policies rely on providing external incentives, which inhibits sustained behavior change. We propose that message framing can be used to leverage intrinsic motivation toward pro-environmental and pro-social behaviors. Designing messages to raise feelings of autonomous choice has been shown to catalyze intrinsic engagement in promoted activities. We carried out a six-week randomized controlled trial (N=128) to compare effects between autonomy-supportive messages and messages that contained social norms. Outcomes focused on engagement in sustainable behaviors, such as limiting electricity consumption and opting for locally produced goods. There were no significant differences in intrinsic motivation, participation in sustainable behaviors, or well-being for those frames, yet we observed moderate-to-strong relationships between these variables. While this indicates the specific intervention was not effective at inducing change, it is clear that effective risk policies should leverage intrinsic motivation to act sustainably. Harnessing the power of intrinsic motives will have a great chance at inducing lasting social change as well as improving well-being.
机译：公共和私营机构实施行为见解，以管理与环境和社会挑战相关的风险。然而，许多这样的政策依赖于提供外部激励措施，这抑制了持续行为的变化。我们建议将消息​​框架用于利用内在的动机，以适应亲环境和亲社会行为。为提高自主选择感受的设计消息已被证明促进促进活动的内在参与。我们执行了六周随机对照试验（n = 128），以比较自主支持消息与包含社会规范的消息之间的影响。结果专注于可持续行为的参与，例如限制电力消耗和选择当地生产的商品。内在动机，参与可持续行为或福祉对这些框架的情况无显着差异，但我们观察到这些变量之间的中等至关重要的关系。虽然这表明具体干预无效在诱导变化方面无效，但很明显，有效的风险政策应该利用内在的动机可持续行动。利用内在动机的力量将在诱导持久的社会变革以及改善福祉时有很大的机会。

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