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Perceived benefits of parks: the roles of information source exposure and park use

机译:感知公园的好处:信息源暴露和公园使用的角色

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摘要

Parks provide many benefits to society: environmental, social and economic, and need investment to continue to provide these benefits. An alternative to self-financing and commercial approaches involves building the public's perception of park benefits as a foundation for consequent investment by government. However, there is little empirical evidence to demonstrate public perceptions of benefits. We utilised a survey in Australia (n = 1,584) to investigate whether respondents' perceptions of the benefits of parks are determined by information source and park use. The results suggest that users and non-users of parks who are exposed to a variety of information sources and more frequent use have a higher perception of parks' benefits. Variety of information source was the primary explanation for positive perceptions of park benefits. In order to maximise public benefit-perceptions, communication between information providers needs to be coordinated and consistently implemented. Depending on the societal-benefit profile required, combining communication strategies with park use, including through tourism, would optimise efforts to build and sustain societal-benefit perceptions. We anticipate that this research will assist in developing park agencies' confidence in implementing benefit-perception strategies, thereby furthering the public's support for conservation.
机译:公园为社会提供了许多好处:环境,社会和经济,并需要投资继续提供这些福利。自融融资和商业方法的替代方案涉及建立公众对公园福利的看法作为政府投资的基础。但是,几乎没有经验证据表明公众对福利的看法。我们在澳大利亚(n = 1,584)调查了调查,调查受访者是否依靠信息来源和公园使用来确定对公园的福利的看法。结果表明,接触到各种信息来源的公园的用户和非用户和更频繁的使用具有更高的公园利益的感知。各种信息来源是对公园福利积极看法的主要解释。为了最大限度地提高公众利益 - 感知,需要协调和一致地实施信息提供商之间的沟通。根据所需的社会福利档案,将通信策略与公园使用相结合,包括通过旅游,优化努力建立和维持社会效益的感知。我们预计这项研究将有助于开发园区机构对实施福利 - 感知战略的信心,从而进一步进一步公众对保护的支持。

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