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首页> 外文期刊>The journal of technology transfer >Silent innovation: corporate strategizing in early nanotechnology evolution
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Silent innovation: corporate strategizing in early nanotechnology evolution

机译:无声的创新:公司在纳米技术早期发展中的战略制定

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Nanotechnology offers a rare opportunity to study the early evolution of a new generic technology in real time. This paper suggests focusing more on the market formation side, rather than technology generation, when seeking to explain technology evolution. Applying an evolutionary capabilities perspective, the paper examines how firms organize innovation in the early embryonic stages of a technology and how the market as a selective device undergoes qualitative change as part of economic evolution. The traditional Danish window chain is used as a case. A model of nanotechnology evolution is proposed which suggests that nanotechnology commercialization is significantly driven by small and medium-sized firms based on their internal knowhow, with larger firms as important suppliers of know how. These smaller firms are adept at addressing social needs which appear to be key factors in the nano-commercialization process. A taxonomy of nine enterprise strategies for entry into nanotechnology is suggested. The paper identifies a marked shift in marketing strategizing among the nanotechnology innovative companies, from being "loud" around the turn of the millennium to becoming increasingly "silent" at the present time, illustrating the unconsolidated stage of the current nanotechnology market.
机译:纳米技术为实时研究新通用技术的早期发展提供了难得的机会。本文建议在解释技术演进时,更多地关注市场形成方面,而不是技术产生方面。本文从进化能力的角度出发,考察了企业如何在技术的早期阶段组织创新,以及市场作为经济发展的一部分,作为选择性工具的市场如何发生质的变化。以传统的丹麦窗链为例。提出了一种纳米技术发展的模型,该模型表明,纳米技术商业化在很大程度上取决于中小型企业的内部知识,而大型企业则是重要的知识提供者。这些较小的公司善于解决社会需求,这似乎是纳米商业化过程中的关键因素。建议对进入纳米技术的九种企业策略进行分类。这篇论文指出了纳米技术创新公司在营销策略上的显着转变,从千年之交的“大声”到目前变得越来越“沉默”,说明了当前纳米技术市场的未整合阶段。

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