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首页> 外文期刊>Journal of the Academy of Marketing Science >An examination of Peter Drucker's work from an institutional perspective: How institutional innovation creates value leadership
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An examination of Peter Drucker's work from an institutional perspective: How institutional innovation creates value leadership

机译：从制度的角度考察彼得·德鲁克的工作：制度创新如何创造价值领导力

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This paper uses an institutional perspective to analyze Peter Drucker's contributions to management, marketing and marketing strategy. Drucker recognizes the importance of institutions in society. Further, his work reflects a variety of institutional views from sociology, economics and marketing. Drucker uses a form of comparative institutional analysis for evaluating both management and strategy issues. At the heart of each institutional comparison is the customer and the value created for the customer by the organization. Institutional comparisons help managers understand how the organization can create customers by adjusting its customer value proposition. Drucker influences marketers by focusing on how the organization's values are used to develop the organization's customer value proposition. Further, it is shown that the organization's values and its customer value propositions are manifested in its transaction rules, termed marketing institutions. Based on Drucker's work, a framework for comparing marketing institutions is introduced: the value leadership framework.
机译：本文从制度的角度来分析彼得·德鲁克对管理，市场营销和市场营销战略的贡献。德鲁克认识到制度在社会中的重要性。此外，他的作品反映了社会学，经济学和市场学等各种机构观点。德鲁克使用一种形式的比较机构分析来评估管理和战略问题。每个机构比较的核心是客户和组织为客户创造的价值。机构比较可以帮助管理人员了解组织如何通过调整客户价值主张来创建客户。德鲁克通过专注于如何利用组织的价值观来发展组织的客户价值主张来影响营销人员。此外，还表明组织的价值及其客户价值主张在交易规则（称为营销机构）中得到体现。在德鲁克的工作基础上，引入了一个比较营销机构的框架：价值领导框架。

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