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The study of cooperative relationships and mass customization

机译：合作关系与大规模定制研究

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Purpose - This paper aims to examine the interrelationships among cooperative relationships (CRs),rnmass customization (MC), and organizational performance using structural equation modeling (SEM)rnmethodology.rnDesign/methodology/approach - The research framework investigates the mediating roles of MCrnin enhancing organizational performance. The CRs are the drivers in the model. CRs can be measuredrnusing two sub-constructs - customer integration (CI) and supplier integration (SI). The surveyed datarnare collected from 220 manufacturing firms. The SEM methodology is used to develop valid andrnreliable instruments to measure these constructs and test the hypothesized relationships described inrnthe framework.rnFindings - The results reveal that firms with high levels of CI were more successful at MCrncompared to those with low levels of integration. Firms that involve customers in the creation ofrngoods and services might have the ability to understand and respond to customer needs quickly,rnthereby enabling them to reduce the inherent risks of innovation. As a result, they are more likely torninclude only those product functions that add value to end-users, thereby enabling them to reducernproduct costs.rnResearch limitations/implications - This study does not find a direct link between SI and MC.rnSI may be moderated by buyers and suppliers core competences and type of business in which theyrncompete. Therefore, a future study examining a moderating relationship between the two might bernfruitful. Researchers may be required to include not only the type of business of sample firms, butrnalso the position they occupy in the supply chain.rnPractical implications - The firms with higher level of CI would have an ability to understandrncustomer preferences, thereby, enabling them to process customized products at low cost (MC).rnOriginality/value - The paper measures and validates the measurement for CRs which can bernapplied to research in supply chain management area.
机译：目的-本文旨在使用结构方程模型（SEM）rnmethodology.rnDesign / methodology / approach研究合作关系（CR），质量定制（MC）和组织绩效之间的相互关系.rn设计/方法/方法-研究框架探讨了MCrnin增强的中介作用组织绩效。 CR是模型中的驱动程序。可以使用两个子结构来衡量CR，这两个子结构是客户集成（CI）和供应商集成（SI）。调查的数据来自220家制造公司。 SEM方法用于开发有效且可靠的工具，以测量这些结构并测试框架中描述的假设关系。研究结果-结果表明，与集成度较低的公司相比，CI较高的公司在MCrn上更为成功。让客户参与产品和服务创建的公司可能具有快速了解和响应客户需求的能力，从而使他们能够减少创新的内在风险。结果，它们更有可能只包含那些能够为最终用户增加价值的产品功能，从而使他们能够降低产品成本。rn研究局限/含义-该研究未发现SI和MC之间的直接联系。买方和供应商竞争的核心能力和业务类型。因此，一项未来的研究将探讨两者之间的缓和关系可能会取得成果。可能不仅要求研究人员包括样本公司的业务类型，还包括他们在供应链中所处的位置。实用意义-CI较高的公司将具有理解客户偏好的能力，从而使他们能够进行处理低成本的定制产品（n）/价值/价值-本文对CR进行了测量和验证，可应用于供应链管理领域的研究。

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