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Pricing Strategy and Quick Response Adoption System with Strategic Customers

机译：具有战略客户的定价策略和快速响应采用系统

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摘要

This study determined the competitive advantage of a quick response (QR) system when a firm faces forward-looking customers with heterogeneous and uncertain valuations for a product, uncertain demand, and two selling periods. We identify two classes of pricing strategies, namely, no-price commitment strategy and price commitment strategy. Interestingly, the unique equilibrium is proven to exist if and only if most customers have high tastes on a product's value. We also prove thatwhen customers possess beliefs about the markdown in the second period being smaller enough, a firm obtains a high profit with price commitment; otherwise he obtains a high profit without price commitment. Moreover, we distinguish the competitive advantage of a QR system from two strategies. When a firm uses no-price commitment strategy, the value of QR system in the first period decreases and in the second period increases with customer's strategic behavior. When a firm provides price commitment, the value of QR system in the first period may increase, decrease, or decrease first and then increase with customer's strategic behavior. And the value of QR in the second period under price commitment strategy decreases or rises first and then decreases with customer's strategic behavior.
机译：这项研究确定了当公司面对具有不同产品且不确定的产品估值，不确定的需求和两个销售期的前瞻性客户时，快速响应（QR）系统的竞争优势。我们确定了两类定价策略，即无价格承诺策略和价格承诺策略。有趣的是，只有当大多数顾客对产品的价值有很高的品味时，才能证明存在独特的平衡。我们还证明，当客户认为第二阶段的降价幅度足够小时，企业可以通过价格承诺获得高额利润。否则，他会在没有价格承诺的情况下获得高额利润。此外，我们从两种策略中区分了QR系统的竞争优势。当一家公司采用无价格承诺策略时，QR系统的价值在第一阶段随着客户的战略行为而下降，而在第二阶段随着客户的战略行为而增加。当一家公司提供价格承诺时，QR系统在第一阶段的价值可能会随着客户的战略行为而增加，减少或先减少然后增加。在价格承诺策略下，第二阶段的QR值随着客户的战略行为而先升后降。

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  • 来源
    《Mathematical Problems in Engineering》 |2017年第7期|1287162.1-1287162.17|共17页
  • 作者

    Dong Junfeng; Jiang Li; Jiao Yan;

  • 作者单位

    Hefei Univ Technol, Sch Management, Hefei, Peoples R China;

    Hefei Univ Technol, Sch Management, Hefei, Peoples R China;

    Nankai Univ, Coll Tourism & Serv Management, Tianjin 300350, Peoples R China;

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