Rambus Becomes a Chip Vendor

Loyd Case

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Rambus Becomes a Chip Vendor

机译：Rambus成为芯片供应商

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The leopard has changed its spots. After decades as an intellectual-property (IP) company, Rambus has implemented a new strategy of designing and selling chips. The company originally developed a high-speed memory interface called RDRAM that it licensed to leading DRAM vendors (see MPR 10/2/95, "Six DRAM Vendors Back 64M Rambus Chip"). Later, it entered a litigious phase, suing these DRAM vendors for violating its patents. Since joining the company as CEO in mid-2012, Ron Black has driven a strategy change by investing in chip development. Rambus says its current business model relies on a more collaborative approach, avoiding the confrontational litigation that marked much of its history.

机译：豹子变了点。作为一家知识产权（IP）公司数十年之后，Rambus实施了一种设计和销售芯片的新策略。该公司最初开发了一种称为RDRAM的高速存储器接口，并已授权给领先的DRAM供应商使用（请参阅MPR 10/2/95，“六家DRAM供应商支持64M Rambus芯片”）。后来，它进入诉讼阶段，起诉这些DRAM供应商侵犯其专利。自2012年年中加入公司担任首席执行官以来，罗恩·布莱克（Ron Black）通过投资芯片开发推动了战略变革。 Rambus说，其当前的商业模式依赖于一种更具协作性的方法，从而避免了标志着其历史悠久的对抗性诉讼。

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《Microprocessor report》 |2015年第8期|9-1013|共3页
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Loyd Case;
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Rambus Becomes a Chip Vendor

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