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The brave new world of digital personal assistants: benefits and challenges from an economic perspective

机译：数字化个人助理的美好新世界：经济角度的收益与挑战

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摘要

The paper applies modern industrial economic theories to give an overview of the emerging phenomenon of digital personal assistants (DPAs). A DPA is an automated system that serves personal usage only and interacts with the user in natural language, meanwhile applying original and third-party services to obtain information and perform various actions. We analyze the economic benefits of increasing usage of DPAs, such as reduction of transaction costs, procompetitive effects, and boosting the e-commerce economy. Besides benefits, however, adopting DPA in life may also contain some risks and downsides, which may reduce the positive welfare effects or even lead to decreasing welfare: biased services, market power on the DPA market and economic dependence on a dominant DPA, potential leveraging of DPA suppliers' market power into neighboring markets, personalized data (ab)use and privacy, media bias and manipulation of public opinion, and loss of autonomy. We identify the degree of effective competition and the degree of rationality of consumer behavior as the most relevant factors for either the advantages or the disadvantages to prevail and derive first regulatory implications.
机译：本文运用现代工业经济理论概述了数字个人助理（DPA）的新兴现象。 DPA是一种自动化系统，仅用于个人用途，并以自然语言与用户互动，同时应用原始服务和第三方服务来获取信息并执行各种操作。我们分析了DPA使用量的增加所带来的经济利益，例如降低交易成本，促进竞争效果和促进电子商务经济。但是，除了收益之外，生活中采用DPA可能还包含一些风险和弊端，这可能会减少积极的福利影响，甚至导致福利下降：服务有偏见，DPA市场上的市场支配力以及对主导DPA的经济依赖，潜在的杠杆作用DPA供应商在邻国市场中的市场支配力，个性化数据（滥用）和隐私，媒体偏见和舆论操纵以及丧失自治权。我们将有效竞争的程度和消费者行为的合理程度确定为优势或劣势占主导地位的最相关因素，并得出第一条监管含义。

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