With expertise in display and exhibit applications, Go Graphix, based in East Longmeadow, Mass., knows its way around banner stands, roll-up banners, pop-up displays, soft signage backdrops, and everything else that helps exhibitors use their booth graphics to support their marketing objectives. As one of the businesses providing an essential component of trade show success, is Go Graphix President Jim White feeling optimism for the return of events in 2021? "It's more than just a feeling," he explains. "Our customers are very optimistic. I had to ask myself, is it just my eternal optimism, is it that it's spring, the sun is shining, the days are getting longer… or is it real? But we feel really good about what's coming. So, I think it's more than anecdotal. It's definitely more than a feeling. The momentum is positive, and there's a lot of pent-up demand. People want to get out. I think the end of 2021 is going to be super."
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