"Paper or plastic?" used to be a standard question grocery shoppers would hear on their way through the checkout line. These days, many store clerks don't even bother to ask for a preference. Plastic bags have captured more than three-quarters of the grocery and convenience store market, and are often the only type of bag seen at the checkout. The grocery bag debate has long been closed, but "paper or plastic?" is becoming an ever-more-burning question for printers in the narrow-web flexo arena. Indeed, every expert interviewed for this article named filmic labels and/or flexible packaging as the top growth opportunity in the market. But are films a feasible fit for the product mix of every narrow-web flexo business?
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