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Apple states commitment to creativity in packaging

机译：苹果表示致力于包装创新

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Apple has underlined the key role of packs for its iconic gadgets in a patent application in which it said bad packaging could damage the image of a well-designed product.rnPublication of the patent came as it also emerged that the technology giant has turned to environmentally friendly starch-based trays in the boxes for its latest iPhone, which launched last month.rnIn the patent application for the iPod range, which was filed 12 months ago but only published last month, the electronics giant described consumers of handheld electronic devices as "discriminating and savvy", which led to "fierce competition" for brand loyalty.
机译：苹果公司在专利申请中强调了包装对于其标志性产品的关键作用，该公司称包装不好会损害设计良好的产品的形象。专利的发布之际就出现了，这家科技巨头已经转向环保。在上个月发布的最新iPhone的包装盒中，装有友好的淀粉基托盘。在12个月前提交但直到上个月才发布的iPod系列专利申请中，这家电子巨头称手持电子设备的消费者为“辨别力和敏锐度”，导致品牌忠诚度的“激烈竞争”。

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