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Does anyone still believe we shop for products, not packaging?

机译:有谁仍然相信我们会购买产品而不是包装?

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摘要

With exhibitions, awards and Christmas, it's a constant stream of all manner of irresistible boxes, bags and bottles. More than enough pulling-power on show surely to convert those few intransigent diehards within the supply chain that maintain that we only go shopping for products not for packaging; or indeed, those myopic killjoys that our appetite for consumption is somehow marred by the latter. A spot check on the home front reveals that Chez King is awash with products that have graduated from the store solely by dint of their packaging; either how good it looks or more often how well it performs. Everyone knows that 'Beanz Meanz Heinz' but for my money only provided that they're in a snap-pot; otherwise the tendency is to walk sulkily away from the shelf empty-handed.
机译:随着展览,颁奖典礼和圣诞节的到来,这是各种不可抗拒的盒子,袋子和瓶子的源源不断。毫无疑问,它具有足够的拉力来转换供应链中的少数顽固顽固的顽固派,这些顽固派认为我们只去购买产品而不是用于包装。或确实是那些近视眼的杀人狂,他们的消费欲望在某种程度上受到后者的损害。在家中抽查发现,Chez King充斥着仅凭包装就能从商店毕业的产品;它看起来有多好,或更常见的是有多好。每个人都知道“ Beanz Meanz Heinz”,但只要我付了钱,只要他们在一个速溶罐中即可。否则,趋势是空手从架子上溜走。

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    《Packaging News》 |2013年第11期|24-24|共1页
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