NESTLE PROMOTION TASTES SWEET SUCCESS

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NESTLE PROMOTION TASTES SWEET SUCCESS

机译：雀巢促销品尝成功

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Payne s Supastnp VDP (variable data print) tear tape delivered a unique number on-pack promotion for Mexico's leading chocolate bar brand. The promotion, carried on 53 millior bars of Nestle Carlos V©, used a 3mm tape to provide consumers with a unique code, printed in high-contrast black text on a yellow background. Tapes were applied to the inside of the wrapper, combining a sense of anticipation with easy opening. Customers registered their codes by SMS or online to earn prizes. Aura Sanchez, Carlos V© brand manager from Nestle Mexico, confirms: "We are seeing record breaking results. As well as being an ideal way to deliver the promotion, Payne printed tape has helped drive brand loyalty."

机译：Payne的Supastnp VDP（可变数据打印）撕带为墨西哥领先的巧克力棒品牌提供了独特的包装促销编号。这项促销活动在雀巢卡洛斯五世的53毫米酒吧上进行，使用了3mm的胶带为消费者提供了独特的代码，并在黄色背景上以高对比度的黑色文本进行了印刷。将胶带粘贴到包装纸的内部，将预期感与轻松打开结合在一起。客户通过短信或在线注册代码即可赢取奖品。雀巢墨西哥公司的Carlos V©品牌经理Aura Sanchez确认：“我们看到了创纪录的成绩。除了作为推广活动的理想方式之外，Payne印刷胶带还帮助提高了品牌忠诚度。”

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《Packaging News》 |2012年第4期|p.46|共1页
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1. Nestle promotion tastes sweet with Payne [J] . Food Trade Review Group Food Trade Review . 2012,第4期

机译：雀巢促销与Payne一起品尝
2. Nestle warehouse staff taste sweet success [J] . Industrial and Commercial Training . 2012,第2a3期

机译：雀巢仓库工作人员品尝甜蜜成功
3. The Heptahelical Domain of the Sweet Taste Receptor T1R2 Is a New Allosteric Binding Site for the Sweet Taste Modulator Amiloride That Modulates Sweet Taste in a Species-Dependent Manner [J] . Zhao Meng, Xu Xiang-Qun, Meng Xuan-Yu, Journal of Molecular Neuroscience: MN . 2018,第2期

机译：甜味受体T1R2的骨杆菌结构域是一种新的甜味调节剂amiloride的糖酵母结合位点，其以物种依赖性方式调节甜味
4. Hypothesis of Receptor-Dependent and Receptor-Independent Mechanisms for Bitter and Sweet Taste Transduction: Implications for Slow Taste Onset and Lingering Aftertaste [C] . M. Naim, S. Nir, A. I. Spielman, American Chemical Society . 2002

机译：苦味和甜味转导受体依赖性和受体无关机制的假设：对缓慢味道发病和挥之不去的影响
5. Impact of Supplementation with a Slightly Sweet Lipid-Based Nutrient Supplement Early in Life on Sweet Taste Preference and Sweet Food and Beverage Preference or Consumption Among Preschool-Aged Children in Ghana: A Follow-up of a Randomized Controlled Trial [D] . Okronipa, Harriet Eyram Teiko. 2018

机译：在生命早期补充略微基于脂质的营养补充剂对加纳学龄前儿童的甜味偏爱，甜食和饮料偏爱或消费的影响：一项随机对照试验的随访
6. The sweet taste quality is linked to a cluster of taste fibers in primates: lactisole diminishes preference and responses to sweet in S fibers (sweet best) chorda tympani fibers of M. fascicularis monkey [O] . Yiwen Wang, Vicktoria Danilova, Tiffany Cragin, 2009

机译：甜味的品质与灵长类中的味觉纤维簇有关：乳果糖减少了对食蟹猴的S纤维（甜味最好）的chorda tympani纤维的偏好和对甜味的反应
7. The sweet taste quality is linked to a cluster of taste fibers in primates: lactisole diminishes preference and responses to sweet in S fibers (sweet best) chorda tympani fibers of M. fascicularis monkey [O] . Yiwen Wang, Vicktoria Danilova, Tiffany Cragin, 2009

机译：甜味的品质与灵长类中的味觉纤维簇有关：乳果糖减少了对食蟹猴的S纤维（甜味最好）的chorda tympani纤维的偏好和对甜味的反应

NESTLE PROMOTION TASTES SWEET SUCCESS

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