A recent Gartner report estimated that e-commerce in India was expected to grow at the rate of 60 to 70 per cent year-on-year, making it one of fastest growing e-commerce markets across the globe. To truly understand the impact Analytics can have on a business, one must realize that every action of an individual user is converted into quantifiable data by using analytics platforms. This is then used to break the target consumer demographic into smaller segments thereby enhancing customer satisfaction and building customer loyalty. Analytics also helps in supply chain management that helps in accurately predicting the potential demand and target geographies across verticals. This helps businesses in identifying what to stock, where to stock it and be prepared to meet customer demand satisfactorily.
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