When visitors come to the luxurious Borgata Hotel (www.theborga-ta.com) in Atlantic City, NJ, they spend money in the hotel, the casino and the spa. In return, guests leave with memorable experiences and, since 2003, a targeted mailing campaign has helped the hotel capitalize on these memories to encourage repeat visits and drive more revenue. With its 2,000 guest rooms, 125,000 square feet of gaming area, 11 restaurants, boutiques, a spa and event space, the Borgata is an impressive property. Still, the elegant facility competes with many other casinos and hotels in Atlantic City, and Borgata managers want to encourage customers to return to their facility.
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